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Tuesday 15 February 2011

VFS Designers Feature In Fashion156 Preview Shoot



This season fashion forward online platform Fashion156 features a number of Vauxhall Fashion Scout’s very own designers in it’s A/W 11 preview shoot.

Shot underground at Somerset House the innovative designs effectively contrast with the damp, crumbling masonry of the vaults. The shoot exhibits each garment in a simple minimalist style drawing the focus solely on the design.

Featuring are Kirsty Ward’s striking accessories and futuristic dress as well as Maria Francesca Pepe’s tactile ‘grunge chic’ ensemble. The white brickwork compliments Georgia Hardinge’s fresh and considered geometric look whilst Alice Palmer’s structural creation becomes architectural in the directional lighting. Childlike innocence is highlighted in Anja Mlakar’s girlish party frock and the clean lines of Tze Goh’s garments and Masha Ma’s crisp white coat stand out as key looks for A/W 11. Additionally, the men's editorial features strong directional looks from Asger Juel Larsen, Mr. Lipop and A.Hallucination.
Here at Fashion Scout we are delighted to have one of our favorite online destinations feature the exciting new designers that will be showing with us this season.

Visit fashion156.com for more images and vauxhallfashionscout.com to view our own preview shoot, now live.

Charlotte Summers