Toni and Guy backstage at Jacob Kimmie Spring Summer 2012

Photography by Magdalena Golembiewska

10 minutes before the start of the show I managed to get hold of the director of the Toni & Guy session team Joanne Brown to talk about the looks for Jacob Kimmie SS12 and which label.m products she couldn't create them without:

What was the inspiration; the brief Jacob [Kimmie] gave you for the hair this season? 
Parisian Catholic schoolgirls.

And how have you translated that into the looks you have created today? 
We worked with something a little bit more preppy, we're working with a really cute, sleek finish for a triangle through the top of the hair and left it really soft with a slight bend through the bottom.

Are there any specific products that you have found useful when styling the girls hair? 
Our hero products are used for the look which are label.m Volume Mousse, label.m Hairspray and label.m Shine Polish.

Text: Madeleine Ayers