Central Saint Martin’s graduate Kim
Choong-Wilkins is “pumping sex back into a craft that has become lust-less”.
After joining the team at Alexander
McQueen, Kim moved onto gain further skills at the Royal College of Art with a
MA in menswear. After working for brands such as Emernigildo Zegna and Matthew
Williamson, Kim set up brand Bodybound, with an aim to bring the ‘dazzle’ back
to Menswear.
Seeing fashion as a “medium for rallying
against mediocrity “, Bodybound challenges traditional ideas. The new
collection ‘Dystopia’ exploring symbols of conformity and paradox.