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Sunday 30 September 2012

POSCARD FROM PARIS|| David Longshaw


Former Ones to Watch designer David Longshaw's character inspired collections have earned him a wealth of acclaim and recognition since launching his solo label in 2010. We were ecstatic to welcome David to our Paris Showrooms in order to display his S/S13 collection - a line inspired by a short motion animation 'Eva & Doug Go on Holiday'. 

We catch up with David Longshaw (and Eva & Doug) in the VFS Paris Showroom to discuss his wildly imaginative and edgily vibrant Spring/Summer 2013 collection: 


What has the initial response been to your S/S13 collection?
Good. people have been enjoying the prints and silhouette with the animation.

Is there a favourite piece/ look from the collection that you feel encapsulates your aesthetic?
That changes daily. I think probably the first two looks sum up the collection with the combination of drape, print and silhouette. 

What is the importance of showcasing your collection in Paris?
Not all buyers can make it to LFW because of store commitments etc - so Paris is an opportunity to meet them.

As a platform, what support has VFS provided you with this season that you are most grateful for?
It is a great showcase for emerging talent. There is not really another showroom like this in Paris.

What will you be doing in Paris outside of the VFS showroom- making the most of the surrounding city, or taking much deserved respite from the pace of recent weeks?
Catching up with friends and visiting some of the other showrooms. I went to the Petit Palais the other day which was really interesting. 

David Longshaw's SS13 collection will be available to view in the Vauxhall Fashion Scout Paris Showroom untill 2nd October 2012. 

By Cass Gowing, Editor