Fashion
Scout Alumni Eudon Choi takes on new things in a collaboration with River
Island, creating a 16 piece collection to hit stores in September. The Korean
designer, who has previously been awarded the Fashion Scout Merit Award, now
showcases his collections on schedule at Somerset House. Originally a menswear
designer, Choi went on to study womenswear at the Royal College of Art where
his unique take on feminine structure can be seen in each collection. Launched
in 2009 the Eudon Choi brand has gone from strength to strength being
recognised for the designer’s use of rich cultural references as well as
striking yet minimal shapes.
The
River Island collection takes inspiration from the 1991 Peter Lindbergh photo
series “Wild at Heart” where we see Choi’s interpretation in soft leathers and
biker styled detailing. The River Island Design Forum initiative has seen
collections from Fashion Scout’s T.Lipop and Georgia Hardinge giving talented
designers the opportunity to take on a new audience.
Ranging
from £30 to £250 the collaborative collection is set to be a hit, already garnering
fans eager to see Eudon Choi’s vision of the high street.
Vanessa
Omoregie, @wewearblack